Currently Wearing Co Logo Bikini Briefs

Currently Wearing. From the inside out.

These are Currently Wearing Co logo bikini briefs. Not swimwear. Not loungewear. Actual everyday underwear with full CW branding.

Because if you're wearing Currently Wearing Co on the outside, why wouldn't you wear it underneath?

Why We Made Underwear

Simple answer: You asked.

Real answer: Because Currently Wearing Co is becoming your lifestyle, not just your wardrobe. You wear our tees daily. You live in our hoodies. You swim in our bikinis and one-pieces.

Now you can wear us from the skin up.

This completes the collection. This is Currently Wearing Co covering every layer of your life - literally starting with layer one.

The Perfect CW Foundation

Here's the vision:

Wake up → Put on CW logo briefs
Get dressed → Put on CW tee or hoodie
Head to beach → Change into CW bikini/one-piece
Come back → Change into CW briefs again
Go to bed → Still wearing CW

Currently Wearing Co. All day. Every layer.

These briefs aren't just underwear. They're the foundation of your Currently Wearing Co lifestyle.

Design Details

Logo Placement:

Front:

• CW circular logo front and center (subtle yet unmistakable CW)
• Classic placement, not overwhelming
• Visible but not showy

Waistband:

• "CURRENTLY WEARING CO" text running across elastic waistband
• Bold, clear branding (visible when waistband shows)
• Black elastic band with white lettering
• Comfortable width (not too thick, not too thin)

Back:

• "CURRENTLY WEARING CO" text centered on waistband
• Full branding front and back
• 360° CW representation

Style:

• Classic bikini brief cut
• Mid-rise fit (sits at natural waist)
• Moderate coverage (not full coverage, not minimal)
• White body with black contrast trim
• Black logo and waistband detailing
• Clean, athletic aesthetic

Construction:

• Soft, breathable cotton blend
• Stretchy elastic waistband (comfortable, stays in place)
• Cotton gusset lining (hygienic, breathable)
• Flatlock seams (no chafing, lay flat)
• Quality elastic that maintains shape
• Tag-free design (no irritation)

Why These Briefs Work

Comfort:

• Soft cotton blend (breathable, not synthetic)
• Stretchy but not loose
• Stays in place (no riding up, no adjusting)
• All-day comfortable
• Feels like quality underwear, not costume

Style:

• Clean, athletic aesthetic
• Logo visible when you want it (low-rise jeans, workout)
• Not over-branded (subtle logo, bold waistband)
• White is classic, versatile
• Black trim adds style

Quality:

• These are ACTUAL good underwear
• Not cheap promotional merch
• Built to last through multiple wears/washes
• Elastic maintains integrity
• Fabric doesn't thin out

Brand Completion:

• Matches your CW swimwear aesthetic
• Same white/black inverse branding
• Completes the lifestyle collection
• Perfect for fans building complete CW wardrobe

Who These Briefs Are For

For People Who:

• Wear Currently Wearing Co apparel regularly
• Want to rep the brand at every layer
• Appreciate quality basics with branding
• Are building a complete CW collection
• Like branded underwear (think Calvin Klein, Tommy Hilfiger vibes)
• Want underwear that matches their swimwear
• Appreciate the humor of branded everything

Perfect For:

• Everyday wear (comfortable basics)
• Gym/workout (moisture-wicking, stays in place)
• Lounging (soft, comfortable)
• Travel (pack your favorite brand)
• Layering under low-rise anything (waistband shows = free advertising)
• After swimming (change out of wet suit into CW briefs)
• When you want people to know what you're currently wearing (even if they can't see it)

More Than Underwear

Here's what makes these special:

They're Conversation Starters: "Wait, Currently Wearing Co makes underwear?" "You're THAT committed to the brand?" "I need those."

They're Confidence: When you're wearing CW from the inside out, you walk differently. You know you're fully committed. Head to toe (literally) Currently Wearing Co.

They're Completion: If you've got the tees, the hoodies, the swimwear, and now the underwear - you're ALL IN. You're not just a customer, you're living the brand.

They're Practical: Sometimes you just need good underwear. These happen to have Currently Wearing Co branding. Win-win.

Product Specifications

Style:

• Bikini brief cut
• Mid-rise (sits at natural waist, not low, not high)
• Moderate coverage (classic bikini style)
• Elastic logo waistband
• Contrast black trim on white body

Materials:

• 95% Cotton, 5% Spandex (soft, breathable, slight stretch)
• Cotton gusset lining (breathable, hygienic)
• Elastic waistband with logo detailing
• High-quality elastic that maintains shape
• Durable fabric that survives frequent washing

Features:

• Currently Wearing Co logo on front center
• Full logo text on waistband (back) perfect to show above low-rise jeans
• Flatlock seams (lay flat, no chafing)
• Tag-free design (no irritation at waistband)
• Pre-shrunk fabric (maintains size after washing)
• Breathable cotton blend (all-day comfort)

Available Color:

• White body with black trim and black logo waistband
• Classic CW inverse aesthetic (matches swim collection)

Care Instructions:

• Machine wash cold with like colors
• Tumble dry low or lay flat to dry
• Do not bleach
• Do not iron (elastic waistband)
• Wash before first wear

Sizing Guide

True to Size - Order Your Normal Underwear Size

Fit Notes:

• True to size with slight stretch
• Mid-rise fit (sits at natural waist)
• Moderate coverage (classic bikini brief)
• Elastic waistband is comfortable, not tight
• If between sizes, size up for comfort
• Cotton blend has slight give

Model Info:

• Model is 5'7" wearing size Small
• Model measurements: 26" waist, 36" hips

Complete Your CW Collection

The Full Currently Wearing Co Wardrobe:

Underwear Layer: ✓ Logo Bikini Briefs (you are here)

Swim Layer: ✓ CW Bikini Set ✓ CW One-Piece Swimsuit

Apparel Layer: ✓ Statement Tees ✓ Signature Hoodies ✓ Logo Tees

Accessories: ✓ Water Bottle ✓ Beach Towel ✓ Hat (coming soon)

You can now be Currently Wearing Co from underwear to outerwear.

Why Branded Underwear Makes Sense

Think about it:

People pay premium prices for Calvin Klein, Tommy Hilfiger, Victoria's Secret underwear. Why? The logo waistband - show it off (we recommend pairing low-rise jeans)

You're already wearing Currently Wearing Co on the outside. You already rep the brand. You already love the aesthetic.

Why not complete the commitment?

These briefs are for people who understand that Currently Wearing Co isn't just clothing - it's identity. And identity starts with layer one.

Quality Promise

These are real underwear.

We didn't slap a logo on cheap fabric and call it a day. These are quality briefs that:

• Feel good against your skin
• Last through multiple washes
• Maintain their shape and elasticity
• Compete with major underwear brands

You're getting Currently Wearing Co branding AND quality basics.

This isn't merch. This is underwear that happens to be Currently Wearing Co.

What Makes These Worth It

Why $XX.XX for underwear?

✓ Quality cotton blend - Soft, breathable, durable
✓ Currently Wearing Co branding - Logo + waistband text
✓ Better than basics - These aren't Target 5-packs
✓ Completes your collection - Full CW lifestyle
✓ Conversation piece - Yes, really
✓ Matches swim aesthetic - Same white/black branding
✓ Comfortable all day - Not just cute, but functional
✓ Multi-pack savings - Stock up and save

Compare to:

• Calvin Klein logo briefs: $18-22 each
• Tommy Hilfiger waistband: $16-20 each
• Victoria's Secret: $12-18 each
• Generic basics: $5-8 each

Currently Wearing Co at $18.99 = Premium branded, competitive price.

The Underwear Philosophy

Some brands stop at outerwear.

We're not some brands.

Currently Wearing Co is about complete lifestyle representation. If you're going to wear the brand, wear it completely. Start with the foundation.

These briefs say: "I'm not just wearing Currently Wearing Co. I AM Currently Wearing Co. Inside and out. Every layer. Fully committed."

That's brand loyalty. That's lifestyle. That's Currently Wearing Co.

Care & Longevity

Make Them Last:

Washing:

• Wash in cold water (preserves elastic and fabric)
• Use gentle/normal cycle
• Wash with similar colors (whites with whites)
• Avoid fabric softener (breaks down elastic)

Drying:

• Tumble dry low heat
• OR lay flat to dry (best for elastic longevity)
• Remove from dryer promptly (prevents wrinkling)
• Don't over-dry (damages elastic)

Storage:

• Fold neatly or stack
• Don't ball up (stretches waistband)
• Rotate pairs (gives elastic time to recover)

With proper care, these briefs will last 1-2 years of regular wear.

Frequently Asked Questions

Q: Are these actual underwear or swimwear? A: These are ACTUAL underwear. Not swim. Real, everyday underwear with CW branding.

Q: Can I swim in these? A: No. These are cotton blend underwear, not swimwear. We have actual CW bikinis and one-pieces for swimming.

Q: How does the sizing compare to Victoria's Secret / Aerie / etc? A: True to size. If you wear a Small in those brands, get a Small here.

Q: Is the logo/waistband itchy? A: No. Tag-free design, soft elastic waistband, flatlock seams. Comfortable all day.

Q: Can I buy in bulk? A: Yes! Multi-packs available with savings. Stock up.

Q: Do these shrink? A: Fabric is pre-shrunk. Wash in cold and tumble dry low - they'll maintain size.

Q: Will the logo fade? A: No. Logo is printed/woven into waistband, not just surface print. Lasts through multiple washes.

Returns:

• 30-day return policy
• Must be unworn, unwashed, tags attached
• Hygiene sticker intact (required for all underwear)
• Free returns

Hygiene Policy: For health and safety, underwear must be completely unworn with hygiene sticker intact to be eligible for return.

What People Are Saying

"I own the tees, the hoodies, and now the underwear. I'm officially all-in on Currently Wearing Co." - Taylor, 26

"The quality is actually legit. These aren't cheap promo underwear - they're real, comfortable basics." - Jordan, 24

"Wore them to the gym. Someone saw the waistband. Asked where to buy them. Free advertising." - Alex, 28

"I have the bikini and the briefs. Now I have CW swim and CW underwear. Makes sense to me." - Sam, 29

"Love 'em. These are my new everyday basics. Comfortable and I love the branding." - Casey, 31

Final Thoughts

These briefs are perfect to complete the Currently Wearing Co lifestyle collection.

From underwear to outerwear, we've got you covered.

Comfortable. Quality. Branded.

Currently Wearing Co. Even underneath.