About Currently Wearing Co
We Make Shirts About What the Internet's Actually Talking About
And yes, we realize how extremely online that sounds.
Currently Wearing Co exists because internet culture IS culture, and your wardrobe should reflect the world you actually live in - not some sanitized, generic version of what clothing brands think you want.
The Problem We're Solving
You've been looking for a shirt that captures your exact sense of humor. That specific blend of self-awareness, internet culture references, and chaotic energy that defines your personality. Something that makes people who GET IT laugh, and makes people who don't... well, they can Google it.
But every time you shop, you find either:
- Generic "inspirational" quotes that sound like a LinkedIn post
- Outdated meme references from 2015
- Fast fashion trying (and failing) to be relatable
- Boring basics that say nothing about who you are
So we said: fine, we'll do it ourselves.
What Makes Us Different
We're Not Chasing Trends - We're Documenting Them
We don't see a meme go viral and slap it on a shirt three months later. We live in internet culture. We speak fluent chronically online. We understand that "bed rotting" is self-care, that your AI might be smarter than your honor student, and that sometimes you're just the problem (it's you, hi).
Our designs come from a place of genuine understanding, not corporate trend-chasing.
We're Self-Aware (Maybe Too Self-Aware)
Our brand voice is honest, self-deprecating, and unapologetically internet. We make shirts that say "No Filter, No Edits, No Personality" and "Adulting: 1 Star Would Not Recommend" because that's the reality, not the highlight reel. We celebrate the chaos. We acknowledge the struggle. We laugh at ourselves because what else are we going to do? Cry? (Actually, we do that too, but we make it funny.)
Quality Matters (Even When the Vibes Are Chaotic)
Just because we make shirts about being a mess doesn't mean the shirts themselves should be low quality. Every Currently Wearing Co piece is:
- Premium materials - 100% ring-spun cotton that gets softer with every wash
- Durable construction - Built to survive your chaotic lifestyle
- Thoughtful design - We care about typography, color, and composition
- Comfortable fits - Modern cuts that work for everybody
- High-quality printing - Designs that won't crack, fade, or peel
You deserve comfort while you're being chronically online.
Our Mission
To normalize internet culture as legitimate culture.
For too long, being "extremely online" has been treated as something embarrassing or "less than" real life. As if digital communities don't count. As if the language, humor, and connections built online aren't valid.
We reject that entirely.
The memes you share, the slang you use, the AI you consult, the trends you follow - these are just as real and meaningful as any offline experience. Your online life and real life aren't separate anymore. They're the same thing.
Currently Wearing Co exists to validate that experience.
We make clothing for digital natives who refuse to apologize for being who they are. We design for people whose personality is 70% internet references and 30% anxiety. We create for communities that understand each other without explanation.
We're here to say: your world matters, your humor counts, your references are legitimate, and you deserve clothing that reflects who you actually are.
Who We Are
We're a team of chronically online humans who got tired of fashion brands that don't understand our humor. We're the people who:
- Have screen time reports that are genuinely concerning
- Can identify a meme format from a single frame
- Understand that "touching grass" is both necessary and terrifying
- Have meaningful conversations with AI
- Believe that self-awareness is the first step to... more self-awareness
We're you. Just with access to a t-shirt printer.
Who This Is For
Currently Wearing Co is for people who:
Get the References
- You speak fluent internet without thinking about it
- Your sense of humor was shaped by online communities
- You can have a full conversation using only POVs and main character energy
- You're tired of explaining your jokes to people who don't get it
Live Online (And That's Okay)
- Your screen time is high and you're at peace with it
- You've made genuine friendships through the internet
- Digital communities feel more like home than physical spaces sometimes
- You refuse to be ashamed of being chronically online
Want Authentic Self-Expression
- Generic clothing feels inauthentic to who you are
- You want to wear what you're actually thinking
- Self-expression matters to you
- Your clothes should spark conversations
Appreciate Quality with Humor
- You want clothing that looks good AND makes you laugh
- You're willing to pay for quality basics with personality
- You believe comfort and chaos can coexist
- You deserve products that reflect both your standards and your humor
If you nodded along to any of these, welcome home. You've found your people.
What We Design
Our Categories:
AI & Tech Humor
For people living through the robot revolution and dressing for it. From "Naturally Hot, Artificially Intelligent" to "My AI Deleted My Homework," we're documenting the beautiful chaos of artificial intelligence.
Self-Aware & Introspective
For people in their "realizing I'm the villain" era. We celebrate uncomfortable self-awareness with designs like "POV: I'm the Problem" and "Face It, Fear It, Do It Anyway (Regret It Immediately)."
Internet Culture & Trending
We design about what's actually happening online RIGHT NOW. Bed rotting, main character energy, algorithm culture - if the internet's talking about it, we're designing for it.
Millennial & Gen Z Humor
From adulting fails to generational observations, we make shirts for people who understand that being chronically online is a personality trait now.
Our Values
Authenticity Over Everything
We'd rather be genuinely weird than fake relatable. Our designs reflect real internet culture, not corporate approximations of it.
Quality You Can Feel
We use premium materials and ethical manufacturing because you deserve products that last, even when your life decisions don't.
Community First
We're building a community of people who get it. Every purchase supports that vision, not some venture capitalist's yacht fund.
Humor as Coping Mechanism
Life is chaotic. The internet is unhinged. We might as well laugh about it while wearing comfortable clothing.
Self-Awareness as a Lifestyle
We know exactly what we are: a clothing brand for extremely online people. And we're completely okay with that.
Why "Currently Wearing"?
The name has layers (we love layers):
Layer 1: It's literally what you're wearing. Right now. On your body.
Layer 2: "Currently" implies this moment, this trend, this conversation happening NOW. We move with internet culture because we're part of it.
Layer 3: What you wear is a statement about who you are. You're not just wearing a shirt - you're wearing your personality, your humor, your community.
Layer 4: We're capturing what the internet is "currently" talking about. These designs are time capsules of digital culture.
When someone asks, "what are you currently wearing?" - you're describing a moment, a feeling, a cultural reference that millions of people understand.
That's the power of Currently Wearing Co.
Join the Community
We're more than a clothing brand - we're a community of chronically online people who've found each other.
Follow us for:
- New drop announcements (we release designs when culture demands them)
- Behind-the-scenes content (how we turn internet chaos into wearable art)
- Community features (we love seeing how you style your CW pieces)
- Memes (obviously)
- Cultural commentary (we have thoughts)
Instagram: @currentlywearingco
TikTok: @currentlywearingco
Twitter/X: @currentlywearin
Join our email list for early access to new drops, exclusive designs, and 10% off your first order, just use the link on our page or email us at hello@currrentlywearing.co
The Bottom Line
You're chronically online. You're self-aware. You're part of communities that exist entirely in digital spaces. You speak a language shaped by algorithms and internet culture. You make references that not everyone will understand.
And you deserve clothing that reflects all of that.
Currently Wearing Co is your brand. This is your community. These are your people.
Welcome to Currently Wearing Co.
Where internet culture meets fashion.
Where your references are understood.
Where you can finally be yourself.
Now go [shop the collection] and wear your personality on your chest without apology.
Press & Inquiries
For press inquiries, collaborations, or wholesale:
For customer service:
For design submissions or brand partnerships:
We're always open to working with creators who get it. Reach out at hello@currentlywearing.co
Currently Wearing Co - Wear What the Internet's Talking About
Cleveland, Ohio