You've seen someone wearing a shirt that made you laugh because you got it - that specific kind of humor that only makes sense if you've been chronically online, spent too much time on your For You Page, or can identify a meme format from a single frame. That knowing nod. That "iykyk" energy. That's us.
Currently Wearing Co exists because internet culture IS culture, and your clothes should reflect the world you actually live in - not some sanitized, corporate version of what fashion brands think you want.
The Problem with Fashion (That Nobody's Talking About)
Here's the thing: most clothing brands are still designing like it's 2010. They're making "graphic tees" with generic slogans that feel like they were focus-grouped by people who think "going viral" means catching a cold.
But you? You speak a different language.
You communicate in POVs and main character energy. Your humor is self-deprecating but make it fashion. You understand that "touching grass" is both literal advice and internet slang. You've had actual conversations with AI and aren't sure if that's concerning or convenient (it's both).
And there's literally nothing in your closet that reflects this reality.
That's the gap Currently Wearing Co fills. We make statement tees and viral shirts for digital natives - people whose entire personality is online references, whose sense of humor was shaped by algorithm-driven content, and who deserve clothing that actually speaks their language.
What Makes Currently Wearing Co Different
We're Not Trying to Capitalize on Internet Culture - We ARE Internet Culture
There's a difference between brands that see a trending meme and slap it on a shirt two months later, and brands that understand internet culture so deeply that they can create designs that feel like they came from your own brain.
We're the latter.
Our designs aren't just "funny shirts." They're cultural commentary. Self-aware observations. Inside jokes for the chronically online. From "POV: I'm the Problem" (for people in their self-awareness era) to "AI Trained My Dog (Then He Got a Job and Moved Out)" (for tech enthusiasts with a sense of humor about the robot uprising), every design comes from a place of genuine understanding.
We Speak Fluent Internet
Our tagline is "Wear What the Internet's Talking About" - and we mean it literally.
When everyone's discussing AI hallucinations, we've got a shirt about it. When "bed rotting" becomes the Gen Z self-care trend, we're already designing for it. When the algorithm chooses you and you go unexpectedly viral, we have the perfect shirt to commemorate your 15 minutes of internet fame.
We're not chasing trends - we're documenting them. We're creating wearable artifacts of internet culture for people who understand that online life and real life aren't separate anymore. They're the same thing.
Quality Matters (Even When the Vibes Are Chaotic)
Just because we make shirts about being a "Professional Bed Rotter" doesn't mean the shirts themselves should be low quality.
Every Currently Wearing Co piece is:
- Premium 100% ring-spun cotton (softer than your AI's diplomatic responses)
- Durable construction built to survive countless washes (and your chaotic lifestyle)
- Comfortable, modern fits that work for any body type
- High-quality printing that won't crack, fade, or peel
- Thoughtfully designed with attention to typography, color, and composition
We believe you deserve comfort while you're being chronically online. You deserve quality while you're rotting in bed. You deserve clothing that looks good and feels good, even when the message is "I have no personality" or "my AI is smarter than your honor student."
Because confidence and chaos can coexist.
Who Currently Wearing Co Is For
You Might Need a Currently Wearing Co Shirt If...
You're a Digital Native:
- Your screen time report is genuinely concerning
- You've said "the algorithm gets me" unironically
- You can identify someone's generation by their emoji usage
- Your sense of humor was shaped by Vine, TikTok, or Twitter
- You speak in internet slang without thinking about it
You Work in Tech:
- You've had meaningful conversations with AI
- Your job didn't exist 10 years ago
- You understand terms like "prompt engineering" and "token limits"
- You've debugging code while your AI judges your approach
- You're both excited and terrified about the future
You're Self-Aware (Maybe Too Self-Aware):
- You know you're the problem (it's you, hi)
- You've diagnosed yourself via TikTok psychology
- You're working on yourself while still being a little problematic
- You laugh at your own chaos instead of crying about it
- You know personal growth is important but memes are importanter
You're Tired of Explaining Your References:
- People look at you blankly when you make internet culture jokes
- Your parents don't understand half of what you say
- You want friends who GET IT without explanation
- You're looking for your people (we're here)
You Believe Fashion Should Reflect Reality:
- Generic clothing feels inauthentic
- You want to wear what you're actually thinking
- Self-expression matters to you
- Your clothes should spark conversations
- You're tired of boring, meaningless designs
If you nodded along to literally any of these, welcome home. You've found your brand.
What You'll Find at Currently Wearing Co
Our Design Categories
AI & Tech Humor Because we're living through the robot revolution and we might as well dress for it. From "Naturally Hot, Artificially Intelligent" to "My AI Deleted My Homework," we're creating designs for people who understand that artificial intelligence is both incredibly useful and occasionally unhinged.
Shop: AI Humor Collection
Self-Aware & Introspective
For people in their "realizing I'm the villain of my own story" era. Designs like "POV: I'm the Problem" and "No Filter, No Edits, No Personality" celebrate the uncomfortable self-awareness that comes with being chronically online and overly analytical.
Shop: Self-Aware Collection
Internet Culture & Trending We design about what's actually happening online RIGHT NOW. Bed rotting. Main character energy. Social media influences. The things you're already talking about, now available in wearable form.
Shop: Trending Collection
Millennial & Gen Z Humor From adulting fails to generational observations, we make shirts for people who use "unalive" as a verb and understand that "it's giving..." is a complete sentence.
Shop: Generational Humor Collection
More Than Just Shirts
While statement tees are our bread and butter, we're building a complete lifestyle brand:
- Hoodies & Sweatshirts: For when you need Currently Wearing Co energy but make it cozy
- Accessories: Tote bags, stickers, water bottles - because branding
- Limited Drops: Special designs released when the moment demands it
- Custom Requests: Have an idea? We're listening
The Currently Wearing Co Community
When you wear one of our shirts, you're not just buying clothing - you're joining a community of people who GET IT.
You're the person who:
- Laughs at AI hallucinations instead of getting frustrated
- Knows that "touching grass" is both necessary and terrifying
- Understands that being chronically online is a personality trait now
- Can have a full conversation using only internet slang
- Believes that humor is the best coping mechanism
You're our people. And this is your brand.
What Our Community Is Saying
"Finally, a brand that understands my humor without me having to explain it. Wore my 'POV: I'm the Problem' shirt to therapy and my therapist loved it." - Sarah, 27
"I work in AI development and the 'Naturally Hot, Artificially Intelligent' shirt is literally perfect. Gets laughs at every tech conference." - Marcus, 31
"Currently Wearing Co is what happens when someone who's actually chronically online makes clothing. Every design hits different." - Alex, 24
"My entire friend group owns at least one CW shirt now. We're basically a walking advertisement and we're okay with it." - Jordan, 29
Our Mission: Normalize Internet Culture
For too long, internet culture has been treated as "not real" or "less than" traditional culture. As if spending time online makes you less legitimate. As if digital communities don't count. As if the language we've developed, the humor we share, and the connections we've built aren't valid.
We reject that entirely.
Internet culture is culture, period. The memes you share, the slang you use, the communities you're part of online - these are just as real and meaningful as any offline experience. Maybe more so, because they're often where you find your actual people.
Currently Wearing Co exists to validate that experience. To say: your world matters, your humor counts, your references are legitimate, and you deserve clothing that reflects who you actually are.
We're not making fun of internet culture. We're celebrating it. We're documenting it. We're wearing it.
Why "Currently Wearing" Matters
The name "Currently Wearing Co" has layers (we love layers):
Layer 1: Literal
It's what you're currently wearing. Right now. On your body. Simple.
Layer 2: Temporal
"Currently" implies this moment, this trend, this conversation happening NOW. We move with internet culture because we're part of it.
Layer 3: Identity
What you wear is a statement about who you are, what you find funny, what communities you belong to. You're not just wearing a shirt - you're wearing your personality.
Layer 4: Cultural Documentation
We're capturing what the internet is "currently" talking about. These shirts are time capsules of digital culture.
When someone asks "what are you currently wearing?" - you're not just describing fabric. You're describing a moment, a feeling, a cultural reference, an inside joke that millions of people understand.
That's the power of Currently Wearing Co.
Start Wearing What You're Actually Thinking
Here's the truth: you've been censoring yourself your whole life. Moderating your humor for professional settings. Explaining your references to people who don't get it. Pretending you're not chronically online when you absolutely are.
You can stop now.
Wear the "Best Ball Handler" shirt. Own the "Bed Rotter" energy. Celebrate being "Naturally Hot, Artificially Intelligent." Announce that you're a "Meme Lord" with zero shame.
Because the people who get it will LOVE it. And the people who don't? They weren't your people anyway.
Life's too short to wear boring clothing that says nothing about who you are. Life's too short to hide your internet humor. Life's too short to pretend you're not exactly who you are.
So wear it. Currently. Confidently. Chaotically.
Shop the Collection
Ready to find your new favorite shirt? Here's where to start:
Best Sellers
- POV: I'm the Problem - For self-aware queens and kings
- Naturally Hot, Artificially Intelligent - Tech confidence personified
- Currently Trending - Riding the viral wave
- AI Trained My Dog - Pet parents with a sense of humor
- Meme Lord - For internet royalty
New Arrivals
Check out our latest drops - fresh designs based on what's currently trending in internet culture.
Signature Logo Collection
Rep the brand with our Currently Wearing Co logo pieces - the foundation of any good wardrobe.
Join the Currently Wearing Community
Follow us for:
- New drop announcements (we release designs when the internet demands them)
- Behind-the-scenes content (how we turn internet culture into wearable art)
- Community features (we love seeing how you style your CW pieces)
- Memes (obviously)
- Cultural commentary (we have thoughts)
Instagram: @currentlywearingco
TikTok: @currentlywearingco
Twitter/X: @currentlywearin
Get 10% Off Your First Order
Sign up for our newsletter and get early access to new drops, exclusive designs, and the discount code your wallet needs.
The Bottom Line
Currently Wearing Co is more than a clothing brand. We're a cultural statement. A community. A validation that your internet humor matters, your online experiences are real, and you deserve fashion that reflects who you actually are.
We're here for the chronically online, the self-aware, the AI enthusiasts, the meme lords, the bed rotters, the main characters, and everyone in between.
We're here for you.
Because you deserve to wear what the internet's talking about. You deserve to wear what you're thinking. You deserve to wear your personality on your chest without apology.
Welcome to Currently Wearing Co.
Where internet culture meets fashion.
Where your references are understood.
Where you can finally be yourself.
Now go find your shirt and wear it proudly. The internet is watching (and it approves).
Ready to shop? Explore the Full Collection
Have questions? [Contact Us] - we actually respond, unlike your AI sometimes
Want to collaborate? [Get in Touch] - we love working with creators who get it
Share This Post:
Related Posts
- Coming Soon: "47 Signs You Need a Currently Wearing Co Shirt"
- Coming Soon: "How to Style Statement Tees: A Guide for the Chronically Online"
- Coming Soon: "The Evolution of Internet Culture Fashion: From Forums to Fits"
Comments
We'd love to hear from you! What's your favorite internet culture trend right now? Which shirt design speaks to your soul? Drop us a line below. ⬇️